ACY | SALES

SELLING YOUR YACHT AND OUR ROLE AS CENTRAL AGENT

The Central Agent manages the flow of information and communication to and from all other appropriate brokers and agents as well as members of the buying public. The Central Agent positions the yacht for maximum exposure in the appropriate markets in an effort to procure a sale at the highest possible purchase price.

At all times, the Central Agent, represents the interests of the seller. Once negotiations are entered into, the Central Agent confirms the validity of the buyer and ensures that proper deposits are in place. In short, when an owner of a yacht chooses a Central Agent, he has selected one individual to represent his interests and should expect the following:

AC YACHTS MONACO obtains full and complete information about each yacht listed for sale. We pay diligent attention to ensure that correct and detailed specifications are transmitted to other brokers and clients.
AC YACHTS MONACO organizes accurate and extensive listing specifications for each yacht. This includes pictures, profile and general arrangement plans and, brochures. This information is disseminated throughout the industry on a worldwide basis and to all interested purchasers. Moreover, we continually update the listings as information about the yacht changes (e.g. location, sales status, price, arrangements for inspection, etc.).
AC YACHTS MONACO maintains full cooperation with all major brokerage firms throughout the world including Europe, the United States, South America, the Middle and Far East. We communicate with these brokers and agents via computer network (multiple listing services), the Internet, direct mail, telephone and industry events.
AC YACHTS MONACO organizes a continuous promotion program for the yacht with advertising in national and international publications. When possible, we introduce the vessel through special events to both the brokerage community and the buying public.
AC YACHTS MONACO screens all requested inspections to assure access is limited to qualified purchasers only and then organizes and coordinates all showing appointments directly with the vessel and its crew (unless otherwise determined by the owner).
AC YACHTS MONACO assembles all purchase offers for the vessel and transmits them immediately to the owner in the appropriate form. More importantly, where possible, we ensure that all offers are complete in form and content.

GENERAL AC YACHTS MONACO MARKETING

At AC YACHTS MONACO, we understand the importance of a well thought out and implemented MARKETING PLAN for each of our listings. Every listing is evaluated on an individual basis and we select the appropriate combination of (please click each item to view more information):

In specialized magazines such as BOAT INTERNATIONAL, YACHTS MAGAZINE, SHOWBOATS INTERNATIONAL and other publications.

AC YACHTS MONACO can present your yacht at a selection of yacht shows worldwide among which Monaco Yacht Show, Festival International de la Plaisance de Cannes, Genoa Boat Show, Fort Lauderdale International Boat Show, Miami Boat Show and the Dubai Yacht Show. Your broker will review the different opportunities together with you and advise on the most interesting events to attend based on your yacht’s specification.

AC YACHTS MONACO is present on various social networks such as Facebook, Twitter and Instagram. This allows us to communicate via mobile devices, reaching a qualified public. Don’t forget to follow us!

Using our network of clients and brokers we communicate our sales listings on a regular basis, updating them with price changes, location updates, event attendance and any other relevant information which will help generate enquiries.

For the benefit of select brokers, and in order to give AC YACHTS MONACO the opportunity to present particular listings to these brokers, an Open House is scheduled. This is a “by invitation only” opportunity for brokers who have demonstrated some degree of success in this segment of the marketplace to preview a select listing during a two-to-three hour showing. It also provides the listing broker the opportunity to present this vessel to others on a one-on-one basis, thereby making the other brokers more familiar with our listing, resulting in more qualified showings.

As a normal part of the preparation of material for our listings, a photo layout is prepared and distributed to brokers within our network and made available for clients that respond to our advertising. A photo shoot can be arranged by AC YACHTS MONACO with a qualified photograph that will help sell your yacht.



To discuss the sale of your yacht in full confidentiality, please do not hesitate to contact us, our team will do its utmost to accommodate your request.


 
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