SELLING YOUR YACHT AND OUR ROLE AS CENTRAL AGENT
The Central Agent manages the flow of information and communication to and from all other appropriate brokers and agents as well as members of the buying public. The Central Agent positions the yacht for maximum exposure in the appropriate markets in an effort to procure a sale at the highest possible purchase price.
At all times, the Central Agent, represents the interests of the seller. Once negotiations are entered into, the Central Agent confirms the validity of the buyer and ensures that proper deposits are in place. In short, when an owner of a yacht chooses a Central Agent, he has selected one individual to represent his interests and should expect the following:
GENERAL AC YACHTS MONACO MARKETING
At AC YACHTS MONACO, we understand the importance of a well thought out and implemented MARKETING PLAN for each of our listings. Every listing is evaluated on an individual basis and we select the appropriate combination of (please click each item to view more information):
In specialized magazines such as BOAT INTERNATIONAL, YACHTS MAGAZINE, SHOWBOATS INTERNATIONAL and other publications.
AC YACHTS MONACO can present your yacht at a selection of yacht shows worldwide among which Monaco Yacht Show, Festival International de la Plaisance de Cannes, Genoa Boat Show, Fort Lauderdale International Boat Show, Miami Boat Show and the Dubai Yacht Show. Your broker will review the different opportunities together with you and advise on the most interesting events to attend based on your yacht’s specification.
AC YACHTS MONACO is present on various social networks such as Facebook, Twitter and Instagram. This allows us to communicate via mobile devices, reaching a qualified public. Don’t forget to follow us!
Using our network of clients and brokers we communicate our sales listings on a regular basis, updating them with price changes, location updates, event attendance and any other relevant information which will help generate enquiries.
For the benefit of select brokers, and in order to give AC YACHTS MONACO the opportunity to present particular listings to these brokers, an Open House is scheduled. This is a “by invitation only” opportunity for brokers who have demonstrated some degree of success in this segment of the marketplace to preview a select listing during a two-to-three hour showing. It also provides the listing broker the opportunity to present this vessel to others on a one-on-one basis, thereby making the other brokers more familiar with our listing, resulting in more qualified showings.
As a normal part of the preparation of material for our listings, a photo layout is prepared and distributed to brokers within our network and made available for clients that respond to our advertising. A photo shoot can be arranged by AC YACHTS MONACO with a qualified photograph that will help sell your yacht.
To discuss the sale of your yacht in full confidentiality, please do not hesitate to contact us, our team will do its utmost to accommodate your request.